Last Updated on March 17, 2022 by arun

Link networks are a type of link-building network that consists of privately owned blogs, which can be used for both link building and website traffic.

A link network can be created through post buying, blog networks, and other methods. Blog networks are mainly used by digital agencies to provide content for their clients. Post buying is a process where you buy links from sites that have high domain authority. There are also some companies who do not buy links, but instead they create their own link networks through various methods such as guest posting and building relationships with bloggers who will share the content on their site.

What are PBN’s or Private Blog Networks?

These networks are made up of blogs that are privately owned and operated. They are used to build links for the main website.

PBNs are a type of link building strategy that have been around for a long time. This strategy is often used by websites who want to rank higher in search engine results pages (SERPs).

PBNs can be used to increase the ranking of the main website or to target specific keywords which will result in more traffic coming from organic search. PBNs work because they have high authority and trust with Google, which makes them rank higher in SERPs than other sites with lower authority and trust.

The downside of PBNs is that they can get detected by Google if they are not constructed properly or if they use black hat techniques such as posting content on forums that is not related to the niche. the site is trying to rank for.

There are three ways to identify a PBN: 1

1) the site has few posts,

2) all content on the site is related to one topic,

3) there’s no contact information on the site.

How google identify Link Networks or Private Blog Networks ?

  1. Google Knows Link Networks Well – Check this 2005 post for details when one user share his experience that matt cutts was using their own tools to identify link networks.

These are some of the parameters which google can take onto account while find the pbn;s

  • Hosting – Hosting all blogs or sites on the same hosting providers
  • Site ownership – Registering the domains with the same registrars
  • Site design – Using same blog themes or layouts
  • Duplicate content – Duplicate content or low quaility content.


  • using the same AdSense account
  • using Gmail addresses for anything related to PBNs
  • using the same Analytics account
  • using the same Google Webmaster Tools account.

Google fighting PBN’s,

Google has been tackling PBN sites for a while and businesses that use such shady tactics have been caught out over the years.One such example is the J.C. Penney link scheme revealed by The New York Times back in 2011.

In 2014 Google started  Targeting websites Using Private Blog Networks With Manual Action Ranking Penalties. One webmaster who was affected by the manual action was Spencer Haws of NichePersuits, who said he will never use it again.

Google’s (now updated) Penguin algorithmic update, which runs on an instant basis, was created to detect this type of content and will penalize your website rankings if found. You could even get a manual SEO penalty from Google from such spammy practices.

Furthermore, while PBNs are typically groupings of sites controlled by the same firm or individual, independent individuals working together to link to one another could be regarded PBN if there is pattern of continually connecting to the same sites or pages across many groups of websites.

By arun

On DigitalYantras, I share my thoughts, and experiments with various digital marketing tools. I offer blogging, guest posting services . Let's connect on twitter and Linkedin

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