The first step in any eCommerce SEO strategy is to identify which keywords potential customers are using when they search for products or product categories that the retailer sells. Once the target keywords have been identified the next step is to optimize website content product pages and category pages for those keywords.Keywords are the foundation of any good SEO strategy. They help search engines understand what your website is about, and they can also help you attract qualified traffic to your site. Here are five tips for choosing the right keywords for your ecommerce website:
1. Do your research. Use keyword research tools like Google AdWords Keyword Planner and KWFinder to find the right keywords for your business.
2. Target long-tail keywords.
Proper Meta Tags
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. They help search engines understand a page’s content and can affect how the page appears in search results. There are four important types of meta tags: title, description, keywords, and robots.
Site Speed
One of the most important ranking factors for search engines is site speed. If your website takes too long to load, visitors will likely leave before they even get a chance to see what you have to offer. Here are a few ways to improve your site speed:
1. Use a content delivery network (CDN) – A CDN can help deliver your content faster by storing it on servers around the world.
2. Optimize images and videos – Compress images and videos so that they take up less space and load quicker.
3. Move dynamic scripts to the bottom of pages – Scripts that run automatically when a page loads, like Google Analytics or Facebook Tracking Code, should be placed at the bottom of each page so that pages load quicker in browsers with JavaScript disabled or slow internet connections
4. Enable browser caching – Browsers store copies of files locally for future use.
5. Minimize redirects – Redirects happen when a user clicks on one link but the server sends them to another link instead. Minimizing redirects improves site speed because there is less waiting time between requests . To reduce redirects, use permanent links to external websites whenever possible.
Internal Linking
One of the most important aspects of on-page SEO is internal linking. By interlinking your pages, you’re not only helping search engines understand the structure of your website, but you’re also giving users an easy way to navigate your site. To create an effective internal link strategy, use phrases that show how one page relates to another page and include these phrases in links and text content. Make sure to keep your anchor text short, sweet, and descriptive.
User Experience (UX)
1. Make sure your website is easy to navigate- users should be able to find what they’re looking for with ease.
2. Use high-quality, relevant images to help sell your products.
3. Pay attention to the little details- things like typography and design can make a big difference in how users perceive your site.
4. Create compelling and unique product descriptions that will help your products stand out from the competition.
5. Include social media links on your homepage so customers can share their purchases with friends and family on popular social networks such as Facebook, Twitter, etc.
6. Offer an email sign up so you can capture user’s email addresses. You’ll want to send them targeted messages about new arrivals, discounts, seasonal sales, etc. For this reason it’s important to not use third party websites (e.g., Mailchimp) when collecting contact information because they may not offer the same level of personalization or service you want to provide your customers – instead build out your own contact database and customer relationship management system (CRM).
Competitor research
Competitor research is one of the most important steps in creating an effective SEO strategy. By understanding what your competitors are doing, you can identify areas where you can improve your own website and outrank them in search engine results pages (SERPs). Here are five essential competitor research strategies for ecommerce websites 1) Check how well they optimize their product descriptions with key phrases.
2) See how they use keywords on their home page and product listings.
3) Analyze their social media presence to see if they’ve successfully built a loyal following through Instagram or Facebook ads.
4) Check if there’s any gaps in their on-page content that you could fill with fresh, unique information about your products.
5) And finally, take note of which high-performing keywords they’re ranking for so you can target those words as well.
Build backlinks
One of the most important ranking factors for ecommerce websites is backlinks. Backlinks are links from other websites to your website. Google views these links as votes for your website, and the more votes you have, the higher your website will rank in search results. There are a few ways to build backlinks -You can get bloggers to write about your product or service.
-You can offer free samples in exchange for reviews on blog posts about your products or services.
-You can donate products to charity organizations, who then blog about their experiences with the product or service.
-Finally, you can link out to high quality articles related to your business that might be helpful or interesting to potential customers.
Conclusion
If you want to make sure your ecommerce website is visible to potential customers, you need to invest in SEO. However, SEO can be complex and time-consuming, so it’s important to focus on the strategies that will have the biggest impact. Some essential SEO strategies for ecommerce websites include keyword research, optimizing title tags and product descriptions, creating compelling content, and building links. SEO for eCommerce is a complex and ever-changing process but following these basic steps will help web retailers get started on the right foot.
DYTeam