Last Updated on March 16, 2023 by arun

Microsoft’s new Designer tool is the first specific application of text-to-image AI technology. It could be dismissed as merely another Office add-in for making Powerpoint-style presentations. In my opinion, however, this is just the foundation of a revolutionary era in which artificial intelligence will enable beautiful design to appear without the need for human designers or even an interface.

In spite of our reservations, the current version of Designer seems destined to become the industry standard. 
In its initial release, Microsoft Designer seems to be taking aim at Canva by offering the ability to create designs for any purpose, from greeting cards to posters to social media posts, all with the help of artificial intelligence and user interface so minimal as to be almost invisible.

Microsoft Designer vs Canva

Canva Journey

Melanie Perkins and Cliff Obrecht, who founded Canva with the belief that the Adobe Creative Suite and other graphic design programmes were beyond the capabilities of the average user, have amassed a fortune of $40 billion with their venture.Canva’s long road to success has finally paid off. Yesterday, the company announced that it had reached 100 million monthly active users.

How Microsoft Designer will challenge Canva?

Microsoft already has Office, which has more than a billion users and 345 million paying customers. However, the most crucial aspect of this new programme is that it simply makes graphic design really less difficult than Canva. Users, who ironically took the app from home to the workplace after finding it useful, could be lured away by that combination.

Microsoft’s Designer stands out from the crowd because it doesn’t necessitate any sort of template browsing or prior knowledge on the part of the user. In fact, you can sit around all day if you don’t feel like working.

How Microsoft Designer will work ?

The demo’s explanation of how it functions is as follows:

One begins by typing a message on search option, such as “Beautiful Red Flowers.” Designer seems to analyse that text input and then automatically present you with six graphic treatments in different orientations and aspect ratios, all utilising images that match your idea. You can use these designs for anything from a poster to a card to a social media post, and Microsoft says they can even be animated automatically.

You’ll then have the option of selecting one of the presented images or replacing them with your own. Your own photos are one option, but a more intriguing one is to type in what you’re looking for to a second text prompt; then, by the power of the great DALL-E, Designer will spit out fresh design options, complete with synthetic images. The randomization of this AI technology ensures that each of these is one-of-a-kind. The results look promising in the demo, but we’ll have to examine Microsoft’s implementation of DALL-E to make sure we don’t end up with any infrequent errors.

You can add yourself to the Designer waitlist here while the app is still in closed beta. Following the end of the preview period, Microsoft plans to make the web app available both as part of the paid Microsoft 365 Personal and Family subscription and as a free, feature-limited preview version.

What microsoft has to say

There’s no need to start from scratch when creating greeting cards or social media posts when you have Designer. Also, “you don’t have to sift through thousands of premade templates,” Microsoft said. Aside from the option to fine-tune your creation, the interface is minimal. There is no hump to jump. Not much actual labour required. Good-looking outcomes appear almost instantly, though you may need to adjust your image prompt to get the exact look you want.

What Canva think about new Microsoft Desinger

The state of Canva is dynamic. In response to the Designer announcement, a spokesperson writes, “We’re very much focused on the future and continuing to deliver value for the more than 100 million people who rely on Canva to unlock their creativity and achieve their goals.” “As part of that, we also introduced several new features powered by automation, including Text to Image, which converts text prompts into images, and Docs to Decks, which transforms Canva Documents into full-fledged Canva Presentations with a single click.” When working on a Canva project, for instance, you don’t need to upload your own images because the company’s beta version of an image generator powered by StableDiffusion can make an illustration for you.

Conclusion :

However, we have yet to predict which innovative software company will succeed in harnessing AI’s potential. Either Canva or Adobe or Designer. In the end, it won’t matter who the new ruler is, because the AI will always triumph in the coming software arms race.

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By arun

On DigitalYantras, I share my thoughts, and experiments with various digital marketing tools. I offer blogging, guest posting services . Let's connect on twitter and Linkedin

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