Last Updated on March 8, 2022 by arun
One User Sina L.A asked to John Mueller about using the popular WordPress theme which is already used by many users, will it affect the site ranking in google in any way?
John Mueller responded on Twitter, no, he said “popularity of a theme has no effect on SEO at all.”
Popularity of a theme has no effect on SEO at all.
If you hear such generalizations, ask them “why”.
— 🧀 John 🧀 (@JohnMu) October 11, 2021
But just one month back in september 2021, when a user from India https://twitter.com/imnidhin3 asked about changing the wordpress theme :
Does changing the theme of a wordpress website doing good ( not the best in the industry, but not a bad one either) affect the ranking ?
If it does, at what degree ?
What are the best practices while changing the theme/design ?@googlesearchc #askgooglebot
— Nidhin kj (@imnidhin3) April 30, 2021
Google clarified that changing a wordpress theme can directly impact your rankings in Google Search because a new wordpress theme may have issues in page loading speed, internal linking, navigation, content display, site structure among other many factors which comes into effect.
Check the video here
So choose your wordpress theme wisely before activating & adopting the theme.
I feel very lucky as i found the field of digital marketing very interesting and also it provide me freedom to work from anywhere in the world. Let’s connect on twitter